Two small businesses receive our 360-degree Midas Touch

It was on 21 April 2022 that what was meant to be a media profiling of our founder turned into a CSI project that would leave people talking for days on end. Our founder and Managing Director, Chuene Mapoulo was profiled on Thobela fm’s popular youth show, Moswa le Bokamoso that is hosted by the energetic Hunadi The Host.

After a very insightful and motivational interview, the team at Thobela fm requested that we adopt two small businesses and assist them with our Marketing Communications expertise to help position their brands in their respective industries. An on-air candidate selection followed with four young entrepreneurs who were later tallied down to just two winners.

The winners were Lesly Maanaso of Proven Professional Construction, a company that specializes in construction based in Tzaneen in the Limpopo province and Sonti Masenya of Sonti M Cleaning Services, a cleaning company based in Polokwane.

We conducted virtual consultations with each of the businesses and found that they had a similar problem – Brand obscurity. Their brands were overshadowed by the many other brands that are in their line of business and as such, lacked a competitive edge. Our team at Map Identity then decided to do a complete overhaul of their existing brands and give them each, a fresh new look that’ll make them a cut above the rest.

The 360-degree rebrand was inclusive of:.

  • Brand books
  • New Corporate Identity (CI) kit (e-mail signatures/logos/colour palettes)
  • Apparel branding
  • Online marketing collateral
  • Social Media strategy
  • Content plan templates

After countless virtual consultations, PPC and Sonti M Cleaning Services were finally revamped and ready to take the market by storm. Thobela fm and the listeners were in complete awe of what had been achieved 7 weeks later.

“There’s already a lot of changes, our company gained more followers, and we are getting a lot of enquiries about our services.”- Sonti Masenya(Sonti M Cleaning Services)

“Map Identity has given my company a new look that would have taken me ages to achieve.”- Lesly Manaaso (PPC)

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