Chuene Mapoulo
Meet the founder & Chief Curator
Campaigns
Map Identity
Define You!
Content & Strategy
Chuene has extensive experience as a freelance Copywriter & content creator that spans over 5 years. He has worked and partnered with a great deal of SMEs and large-scale organisations in creating definitive solutions for their respective stakeholders.
With a track record of successful Brand and Content strategy implementations, Chuene has established himself as the ultimate partner in articulation across ATL, BTL & TTL marketing for different consumer segments. His expertise include:
• Copywriting
• Brand communication strategy
• Public Relations
With a track record of successful Brand and Content strategy implementations, Chuene has established himself as the ultimate partner in articulation across ATL, BTL & TTL marketing for different consumer segments. His expertise include:
• Copywriting
• Brand communication strategy
• Public Relations
Projects/Campaigns
Map Identity
Campaigns
”TCTA”
”Brief:
”Audience:
Scope
* Emailers: 1. Awareness & build up
- Invitation to online launch event
- Post launch & Competition mechanic
* Animated e-mail signature
* Social Media copy: 1. Pre-launch build up
- Launch announcement
* Website Promo video script development
”Essity”
”Brief
”Audience
”•
Scope:
- Campaign names
- Poster (Zulu & English)
- Animated Intranet banner
- Emailers (Zulu & English)
”Telkom”
”Brief
”Audience
”•
Scope:
- Engagement mechanics
- Competition mechanics
- Segment Key visuals copy
- Key messaging
”eZaga”
”Brief
”Audience
Approach: Currency & language to appeal to the target market
Collateral:
- Animated Posters
- Billboards
- Flyers
- Instore decals
Social Media Management
Map Identity
Campaigns
”Republican
Campaigns
Duties:
- Digital Strategy and Implementation
- Social Community Management
- Content Development & Copywriting
References
Map Identity